By 2025, Moissanite Rings Expected to Generate $1.45B in Revenue; Earrings and Bracelets to Pull $783M and $1.03B

 

Source: Maia Research

 

Rings continue to hold the largest share of the market, driven by their popularity in engagement and wedding segments, where both affordability and romantic appeal influence purchasing decisions. Earrings, ranging from understated studs to elaborate chandelier designs, are becoming an established part of the affordable luxury segment. Meanwhile, bracelets, from fine chains to bold, stackable pieces, are also experiencing steady demand.

 

Combined, these categories are projected to bring the global Moissanite market to more than $3.2 billion in revenue within the next year.

 

Factors Behind the Surge

 

Analysts cite several factors contributing to this upward trend. Moissanite’s ethical and sustainable profile appeals to consumers seeking alternatives to mined diamonds. As an artificial stone, it aligns with the growing preference for responsibly sourced materials.

 

Its cost advantage also plays a role, offering similar brilliance to diamonds at 80–90% lower prices. Additionally, Moissanite ranks between 9.25 and 9.5 on the Mohs hardness scale, providing it with the durability suitable for daily wear.

 

Consumer Sentiment

 

Online discussions highlight personal experiences with the stone. On Reddit, one long-time wearer stated:

“I was too broke for diamonds … I was never anything less than 100% happy with my Moissanite ring. ... A quality Moissanite… will shine, sparkle, and last a lifetime or longer.”

 

Another user commented:

 

“They do have different sparkle, shine and depth … I love my Moissanites, but I would never consider them a ‘replacement’ for diamonds if that was what I was looking to wear.”

 

These remarks reflect a recurring theme: Moissanite is valued not only as a substitute for diamonds, but also as a distinctive choice with its own unique appeal.

 

Opportunities for Retailers

 

For retailers such as Franc Laurent, market conditions present scope for targeted growth. Industry specialists point to three areas of opportunity:

 

• Highlighting sustainable luxury, positioning Moissanite collections as both environmentally conscious and design-led.

• Expanding category focus beyond rings to capture growing interest in earrings and bracelets.

• Leveraging authentic consumer feedback to build trust and reinforce product appeal.

 

The projected figures $1.45 billion for rings, $783 million for earrings, and $1.03 billion for bracelets reflect more than market growth; they indicate a shift in consumer priorities toward sustainable, affordable, and enduring jewellery options. As this trend develops, Moissanite is poised to become an even greater presence in the global jewellery industry.