News
UK Moissanite Retailers Reminded: Hallmarking Rules Still Apply to Precious Metal Settings
As Moissanite continues to rise in popularity, and more Moissanite retailers come into existence in the UK, retailers are being reminded that hallmarking laws still apply in 2025. Although the laws don't involve Moissanite directly, they are applicable to the precious metal parts of the jewellery. As per the Hallmarking Act 1973 and related guidance from the UK Assay Offices, any jewellery item that consists of gold, palladium, silver, or platinum must comply with strict hallmarking requirements if it exceeds legal weight limits. The purpose of hallmarking is to verify that the jewellery metal is genuine in terms of the metal type and purity claimed, protecting consumers from falling for counterfeit products. According to the “Hallmarking: Practical Guidance – Summary” published by the UK government, a legally valid hallmark must include: A sponsor’s mark: It identifies the maker, importer, or person submitting the item for hallmarking. A fineness mark: It is also called purity or metal standard and is expressed in parts per thousand (for instance, 9‑carat gold is marked “375”. The Assay office mark: It shows which official office (London, Birmingham, Sheffield or Edinburgh) has verified the piece. Hallmarking laws consist of certain exceptions, such as weight thresholds. Any gold under 1 gram is not eligible for hallmarking. Similarly, silver must be more than 7.78 grams, platinum, 0.5 grams; palladium,1 gram. Any metal weighing below the thresholds is exempt from hallmarking. If the Moissanite jewellery is made of a setting that contains more than one metal, the hallmark must represent the least precious metal standard present, especially when one of the metals dominates by weight. Each metal component must meet its minimum fineness standard. The hallmarking requirements apply only to the precious metal parts of the Moissanite accessory. The stone itself is not subject to hallmarking. What matters legally is how the metal setting (band, prongs, etc.) is described and whether it meets the statutory conditions. If a piece is sold as, say, “18ct gold ring set with Moissanite,” the gold must meet legal fineness, and the ring must be hallmarked if it exceeds the relevant weight. The retailers, both online and those with a physical presence, have several obligations under current law, such as they must display a Dealer’s Notice where customers can easily see it, and they must ensure the metals meet their descriptions. Misrepresenting metal type or purity is a legal offence. For jewellery brands and retailers working with Moissanite, the takeaway is clear. Correct metal description matters. Selling a setting described as gold, silver, platinum, etc., triggers the need for hallmarking if the metal weight is above legal minimums. Always verify and test the metal purity; don’t rely solely on supplier claims. For consumers who care about ethical sourcing and authenticity, a hallmark signals verification and helps distinguish high‑quality products. Lastly, online listings must comply with Moissanite pieces listed online, descriptions of precious metal content must be accurate; display of hallmarking notices and information is not optional. Source: https://www.gov.uk/government/publications/hallmarking-guidance-notes/hallmarking-is-the-law-guidance-summary
🗓September 23, 2025
UK Moissanite Brand to Watch: 2025 Edition
When it comes to standout Moissanite jewellery in the UK, one name is quietly but confidently making its mark: Franc Laurent. As we step into 2025, this Solihull-based brand has become one to watch, with a growing reputation for quality handiwork, fair pricing, and thoughtful design. What sets Franc Laurent apart is simple: they’re not trying to be the biggest name; they’re focused on being the right one. For shoppers looking for modern alternatives to diamonds, their Moissanite pieces hit the sweet spot between elegance, ethics, and affordability. Franc Laurent doesn’t mass produce. Every piece, whether it’s a classic solitaire ring, a custom pendant, or a set of Moissanite earrings, is made by hand, one at a time. That means more attention to detail, more care in stone selection, and a final product that actually feels special. Their designs are clean and timeless, but not generic. You can tell the difference when you hold a Franc Laurent piece. It’s solid, bright, and built to last, without the designer price tag. One of the main reasons Franc Laurent continues to grow is that they’ve made high-end jewellery feel more accessible. While diamond prices keep climbing, Franc Laurent offers Moissanite rings and pendants that start well under £500, and they don’t cut corners. There’s pricing that’s based on the stone size, setting, and customisations. It’s a fairer system that means you’re only paying for what you choose, nothing more, nothing hidden. It’s clear the team behind Franc Laurent cares about how things are done. All of their Moissanite is made in controlled environments, so there’s no mining involved. That means less environmental damage and fewer ethical concerns. For people who want to wear something beautiful without worrying where it came from, that matters. From sourcing to finishing, everything is transparent. No vague terms. No misleading labels. Just honest work and clear quality. Over the past year, Franc Laurent has built a solid following across the UK, especially among people looking for alternatives to traditional engagement rings. Their social media isn’t full of flashy ads; instead, you’ll find real customers showing off their jewellery, leaving reviews, and sharing moments that matter. That kind of authenticity goes a long way. Whether it's someone proposing with a round-cut Moissanite or gifting a pendant for an anniversary, the stories behind the pieces are what make Franc Laurent more than just another jewellery brand. In a market filled with noise, Franc Laurent is quietly doing things the right way, and people are starting to notice. With their focus on quality, ethics, and fair pricing, it’s easy to see why they’re the UK Moissanite brand to keep an eye on in 2025. If you’re looking for jewellery that feels personal, looks incredible, and fits your values, Franc Laurent is one name worth remembering.
🗓September 12, 2025
Moissanite in Music Videos: The Hidden Star of Glamour Shots
As the demand for ethical luxury grows, Moissanite is quietly becoming a preferred choice for jewellery stylists in music video productions. The purposefully created stone, known for its brilliance and affordability, is increasingly being used in place of traditional diamonds in high-profile music videos across the UK and beyond. Over the past year, several music video shoots, including pop, R&B, and independent productions, have featured Moissanite pieces during glamour-focused scenes. Jewellery designers and stylists report a noticeable increase in requests for high-sparkle, camera-friendly pieces that do not carry the cost or sourcing concerns associated with mined gemstones. The visual appeal of Moissanite is cited as a primary factor in its adoption on set. With a refractive index higher than diamond, Moissanite produces a fiery brilliance that reflects exceptionally well under bright lighting. Directors and cinematographers often prioritise visual performance in close-up jewellery shots, making Moissanite a practical alternative for slow-motion sequences, product placements, and high-definition filming. Styling professionals in London and Manchester say that Moissanite's growing presence is also tied to shifting industry values. "More artists want their visuals to align with their values," said a London-based stylist working on UK chart productions. "Using artificial stones like Moissanite makes a statement, both visually and ethically." Moissanite's versatility in cuts and settings has further contributed to its rise. From classic solitaire pendants to geometric statement rings, stylists can access a wide variety of looks while staying within production budgets. Many designers offer Moissanite customisation options, allowing creative teams to design pieces tailored for specific outfits, lighting setups, or narrative themes. While Moissanite is rarely name-dropped directly in the final product, jewellery insiders say its on-screen presence is rising steadily. In recent videos released by independent UK labels, the stone has appeared in both leading and background roles, worn by artists during performance scenes, interviews, or promotional reels. Its appearance is often brief but impactful, enhanced by high-contrast lighting and tight framing. In the broader entertainment industry, the shift toward artificially produced stones reflects larger conversations about sustainability, sourcing transparency, and redefining luxury. As music videos continue to serve as both art and marketing, the visual language they use, including jewellery, is under closer scrutiny by both fans and fashion critics. Franc Laurent notes that interest in Moissanite for video use is growing. “Clients are asking what looks good on camera, what shines under stage lights," a brand representative said. "And Moissanite delivers every time, visually, ethically, and economically." With more artists and producers opting for ethically sourced materials, Moissanite's role in the spotlight is expected to expand. While it may remain uncredited in the liner notes, its shine is becoming hard to ignore.
🗓September 09, 2025
Moissanite Jewellery Collections to Watch This Season (UK Edition)
As the seasons shift, so do jewellery preferences, and in the UK, Moissanite is leading a fresh wave of understated brilliance. This year, designers are stepping away from over-embellished styles and leaning into thoughtful, precise detailing. The result? Moissanite collections that feel modern, intentional, and wearable across occasions. Unlike trends driven solely by aesthetics, this season’s Moissanite jewellery revolves around emotion and expression. Styles aren’t just made to look good, they’re crafted to say something. At the heart of every piece is a sense of individuality. Whether it’s a floating pendant suspended by a whisper-thin chain or a bezel-set stone resting flush against the skin, the focus is on presence without excess. In UK jewellery circles, the appeal of Moissanite lies not just in its sparkle, but in what it stands for. Consumers are now actively choosing stones that reflect ethical awareness and craftsmanship. This has sparked a new design approach: one that blends clean silhouettes with clever details. Expect asymmetrical pairings, untraditional cuts, and open-back settings that allow light to move freely through the stone. Necklace drops this season showcase an appreciation for balance. Instead of oversized centrepieces, many of the most admired pieces feature quiet confidence, a single Moissanite framed by negative space, or a geometric frame highlighting the stone’s structure. These pieces wear effortlessly from daytime layering to evening elegance, a quality UK buyers increasingly prioritise. Meanwhile, Moissanite rings are embracing sharper, architectural lines. The shift is noticeable, moving from soft curves to more defined profiles. Double-prong settings, squared edges, and east-west orientations give familiar shapes a contemporary refresh. Designers are not just updating old favourites, they’re rewriting them entirely. For those seeking coordinated looks, sets are becoming more flexible. Instead of strict matching, Moissanite collections this season encourage a mix-and-match styling approach. A marquise-cut pendant can be paired with round studs or a step-cut ring, all unified by tone or metal choice. This freedom allows wearers to build collections that evolve, rather than lock into one aesthetic. Another standout trend this season is texture, not just in the stone, but in the metalwork. Hammered finishes, brushed gold, and sculptural details around the setting offer contrast to Moissanite’s refined clarity. These tactile touches add character, allowing each piece to feel intentional and layered. Across the UK, Moissanite is no longer a secret among jewellery enthusiasts. It’s a leading choice for those who value transparency in sourcing, long-term wearability, and undeniable beauty. The collections making headlines this season do more than sparkle; they honour purpose, process, and progress. At Franc Laurent, the latest designs are rooted in this new era of mindful elegance. Every collection is created with care, for those who see jewellery as more than an accessory but as a quiet form of self-expression.
🗓September 08, 2025
Is Moissanite VAT-Free After Brexit? What UK Shoppers Need to Know
Since the UK's departure from the European Union, the landscape for importing goods, including Moissanite jewellery, has undergone significant changes. As of 2025, UK consumers purchasing Moissanite from abroad should be aware of the current VAT and customs regulations to avoid unexpected costs. Under the post-Brexit VAT rules, all goods imported into the UK, including Moissanite jewellery, are subject to VAT. The standard VAT rate is 20%, and it applies to the total value of the goods, including shipping and insurance costs. For example, if you purchase a Moissanite ring valued at £500 from a retailer in the United States, VAT would be calculated on the total amount, including shipping and insurance. According to the UK government's VAT on goods imported into the UK, if the value of the goods exceeds £135, VAT is charged, along with applicable customs duties. Additionally, customs duties may apply to Moissanite jewellery, depending on its country of origin. The standard import duty for jewellery is typically 2.5% of the total value. This means that for a Moissanite ring valued at £500, customs duties would amount to £12.50. The VAT would then be calculated on the total value, including the customs duty. For goods valued at £135 or less, while VAT is still applicable, customs duties may not be charged. This means that for smaller purchases, shoppers may be able to avoid the additional customs fees but will still need to pay the standard 20% VAT. As outlined in the UK government's customs guide, purchases below £135 will still attract VAT, but depending on the item's classification and country of origin, you may not be subject to additional customs duties. To avoid the complexities of VAT and customs duties, many UK consumers opt to buy Moissanite jewellery from domestic retailers. By purchasing from UK-based jewellers, shoppers can avoid international shipping delays and the risk of unexpected charges. These retailers will include VAT in the price of the jewellery, ensuring there are no surprises during checkout. Furthermore, UK jewellers typically handle all necessary customs paperwork, providing a more streamlined shopping experience. In addition to convenience, purchasing from local retailers offers peace of mind, as the customer service is often more accessible and the return process is easier if there’s an issue with the product. For UK shoppers, it's important to understand that Moissanite jewellery is not VAT-free after Brexit. Whether buying from an EU or non-EU country, shoppers should factor in the 20% VAT and any applicable customs fees when making a purchase. To avoid complications, it's recommended to buy from UK-based retailers who have already accounted for VAT in their pricing. That way, you can enjoy the beauty and sustainability of Moissanite jewellery without the stress of navigating the new post-Brexit import rules. For more detailed information on VAT and import duties, UK shoppers can refer to the official government guidelines on importing goods here.
🗓September 05, 2025
Are Celebrities Secretly Wearing Moissanite? Inside 2025's Jewellery Switch
Taylor Swift’s recent engagement has set the world buzzing. With her relationship making headlines and her ring now a topic of fascination, Swift’s engagement has become one of the most talked-about moments of 2025. The singer’s radiant diamond engagement ring has captured the spotlight, but it’s sparking more than just admiration for its shine. It’s also raising questions about the growing trend among celebrities towards a more affordable and ethically conscious alternative to diamonds: Moissanite. When Taylor Swift unveiled her engagement ring to the world, the internet went into overdrive. Fans and media alike couldn’t help but marvel at the size and brilliance of the diamond, as well as the elegant setting, but behind the excitement surrounding the ring, an interesting conversation has begun to emerge in the world of luxury jewellery: Could celebrities be switching to Moissanite? The truth is, while Swift’s ring is undoubtedly breathtaking, celebrities, including those in the public eye, are beginning to look beyond traditional diamonds. With rising concerns about the environmental and social impact of diamond mining, many are exploring alternatives that are just as beautiful, if not more so, without compromising on the ethics of their choices. So, what is Moissanite, and why is it suddenly gaining attention among A-listers? Moissanite, an artificially created stone that boasts incredible fire, was originally discovered in a meteorite crater; however, today, it is exclusively grown, making it a more sustainable and ethical choice compared to mined diamonds. The stone captures and reflects light in a way that makes it appear even more brilliant than a traditional diamond. This dazzling shine, coupled with its affordability, has made it a natural choice for those looking to make a statement without the significant financial investment that typically comes with diamonds. It’s no surprise that some celebrities have begun quietly wearing Moissanite, with many choosing it for engagement rings, necklaces, and other pieces of fine jewellery. Moissanite offers the same sparkling allure as diamonds, but at a fraction of the cost. For celebrities, this means they can wear high-end, luxury jewellery without the steep price tag often associated with diamonds. While some stars have been upfront about their preference for Moissanite, others have kept it a well-guarded secret, opting to let the sparkle of their rings speak for themselves. It’s clear that this shift towards Moissanite is more than just a passing trend; it’s a movement that aligns with the values of sustainability, responsibility, and luxury that celebrities and consumers are beginning to embrace. In 2025, it’s not just Taylor Swift’s engagement ring that has people talking. The quiet rise of Moissanite as an ethical and affordable alternative to diamonds is slowly but surely changing the jewellery landscape. Celebrities who are likely opting for Moissanite behind the scenes are at the forefront of this change, using their influence to help popularise a stone that stands for more than just beauty.
🗓September 04, 2025
UK Jewellery Startups Betting Big on Moissanite Over Diamonds
London's startup scene is now transitioning into a new era, the one marked by stones that have climbed to diamond popularity. A growing number of jewellery brands are shifting away from diamond sourcing and placing their bets on Moissanite, an artificially manufactured composition of silicon carbide. Moissanite, often mistaken for a diamond at first glance, is known for its rainbow sparkle that is sharper than a diamond’s. What’s even more surprising is how affordable the stone is for consumers. But for the new wave of UK-based jewellers, it’s the future of sustainable luxury. When Franc Laurent launched their collection of Moissanite jewellery, the brand owners were struck by the reception to their Moissanite engagement rings. The brand doesn’t stand alone in this shift. With more UK-based jewellery startups on the rise, a 52% increase was observed in 2024 collective sales of Moissanite rings in 2024. What about Moissanite is driving this rapid shift in the jewellery market? A mix of ethics, economics, and evolving preferences. Younger consumers, especially Gen Z and millennials, are increasingly rejecting the narrative that a diamond is the only symbol of love. Environmental concerns, the rising popularity of lab-grown alternatives, and the push for value-for-money have cracked open the once-impenetrable diamond market. The once discovered stone, as a result of a meteor crash, is now being created manually with an environmental impact that is almost non-existent. For buyers, the appeal is simple: it looks better, costs less, and comes guilt-free. Online retailers like Franc Laurent have created their entire brand identity around Moissanite. The brand is not only selling engagement rings, but also selling a new mindset set in conscious luxury. Another startup’s founder believes the shift is permanent, “We don’t even offer diamonds anymore. Why cling to the past when the future is clearer, brighter, and more accessible?” These startups are leveraging online platforms to tap into niche markets, eco-conscious couples, minimalist brides, and even luxury buyers who value innovation over tradition. The industry is no longer sitting in silence; they’ve started to respond. Some have begun offering Moissanite collections as a low-tier option, while others choose to remain silent under scepticism, calling the shift a trend. It doesn’t seem like a trend as the global diamond prices soften and Moissanite stones gain legitimacy. Its rise seems less like a trend and more like a reshaping of the industry. In a world where authenticity and sustainability often collide with consumerism, Moissanite offers a rare middle ground. For UK startups, it’s more than just a stone; it’s a statement. And as more buyers trade mined diamonds for lab-grown brilliance, the jewellery world may soon look very different but just as dazzling.
🗓September 03, 2025
Sheikha Mahra’s Emerald-Cut Engagement Ring Inspires 2025’s Trend for Timeless Jewellery
Sheikha Mahra bint Mohammed bin Rashid Al Maktoum's engagement ring has captured the world's attention, making waves as one of 2025's most breathtaking pieces of jewellery. Featuring an 11.53-carat emerald-cut diamond set on a diamond-studded band, the ring is celebrated for its unparalleled clarity, colour, and luxurious quality. Known for their sleek, sophisticated facets, emerald-cut diamonds have long been associated with royalty, making this design a perfect fit for the Dubai princess. The engagement was officially confirmed in late August 2025 when Sheikha Mahra shared a photo of her radiant ring on social media. This marks a significant milestone in her life, following her previous marriage and now her engagement to American rapper French Montana. Their blossoming love story, which began in 2024, has captivated audiences worldwide, with the spectacular ring symbolising their shared commitment. This engagement ring is not only a stunning piece of jewellery but also a reflection of a broader trend in 2025’s engagement rings: personalisation and unique designs that tell a story. While traditional diamonds have always represented commitment, modern couples are now seeking rings that carry deeper meaning and capture their personal journey. The emerald-cut diamond, prized for its elegance and clarity, remains a timeless and distinctive choice for those seeking to make a statement. At Franc Laurent, we share a passion for crafting exceptional, meaningful jewellery. Much like Sheikha Mahra's engagement ring, our Moissanite rings offer rare beauty and lasting symbolism. Moissanite is not only an ethical and sustainable choice, but it also provides brilliance that rivals the finest diamonds. With an unwavering commitment to precision and excellence, every piece of jewellery we create, whether for engagements, weddings, or special occasions, is designed to carry the same brilliance and emotion. Just as Sheikha Mahra’s ring marks the beginning of a new chapter in her life, our engagement rings are crafted to symbolise your unique love story and commitment. The trend towards personalised engagement rings, like Sheikha Mahra’s, is a testament to the evolving preferences of couples today. Many are now seeking rings that reflect their relationship, values, and aspirations. At Franc Laurent, we understand this shift and offer fully customisable Moissanite rings. From the cut and setting to the design, we ensure each ring is a perfect match for your personal style. Choosing Moissanite from Franc Laurent means opting for an eco-friendly, affordable option that is as dazzling and radiant as it is sustainable. Our dedication to ethical sourcing, quality craftsmanship, and timeless beauty makes us the ideal destination for your engagement ring. Just like Sheikha Mahra’s emerald-cut diamond, our pieces are designed to capture the essence of your love and stand the test of time. Sheikha Mahra’s engagement ring serves as an outstanding example of luxury, love, and individuality, qualities we cherish at Franc Laurent. If you're seeking a ring that combines elegance, symbolism, and brilliance, explore our range of Moissanite engagement rings today. Let us help you mark your special moment with a jewel as unique and enduring as your love story. Source: https://www.indulgexpress.com/entertainment/celebs/2025/Sep/02/why-sheikha-mahras-emerald-cut-engagement-ring-is-one-of-2025s-most-dazzling-jewels
🗓September 03, 2025
Global Moissanite Market Forecast to Rise From $39.7 Million (2025) to $62.9 Million by 2031
The global moissanite market is projected to grow sharply in the coming years, rising from US $39.7 million in 2025 to US $62.9 million by 2031, according to a market study published by Absolute Reports. The forecast reflects a compound annual growth rate (CAGR) of nearly 8.0%, highlighting growing consumer appetite for this handmade stone. Source: Absolute Reports Moissanite, often promoted as an ethical and cost-effective alternative to diamonds, has seen accelerating demand in jewellery markets worldwide. Analysts attribute the growth to shifting consumer priorities, particularly the increasing focus on sustainability and affordability. The report underlines that younger buyers, particularly millennials and Generation Z, are driving the surge in moissanite sales. These groups often prioritise transparency in sourcing and environmental responsibility, making moissanite an attractive choice compared to traditionally mined stones. “Consumers are not only looking for brilliance and durability in jewellery,” the report noted, “but also reassurance that their purchases align with modern ethical standards.” While diamonds remain dominant in the global market, moissanite’s competitive pricing is helping it secure a stronger position. Engagement rings, necklaces, earrings, and fashion pieces featuring moissanite are gaining traction, especially in markets such as the UK, where demand for sustainable luxury is rising. Jewellers have been quick to respond, expanding their offerings with moissanite collections that rival diamond designs in style and craftsmanship. The stone’s hardness, measured at 9.25 on the Mohs scale, adds to its appeal, ensuring long-term wearability. North America continues to hold the largest market share, but the UK and wider European markets are expected to see faster adoption during the forecast period. Analysts say that shifting lifestyle preferences, combined with rising awareness of artificial gemstones, will push demand steadily upward across the region. In the Asia-Pacific region, growing disposable incomes and evolving fashion trends are also fuelling interest. The report indicates that emerging economies will play a critical role in sustaining global growth through 2031. The projected growth presents opportunities for jewellery retailers, manufacturers, and designers. Increased investment in product innovation, marketing campaigns emphasising sustainability, and expansion of distribution channels are expected to shape the competitive landscape. Analysts believe that brands that position moissanite as both affordable and aspirational will be best placed to benefit. With demand steadily rising, the gemstone is moving from a niche product into the mainstream. By 2031, the global moissanite market is forecast to be worth $62.9 million, nearly double its current value. The figures underscore the shifting dynamics of the jewellery industry, where consumer choice is expanding beyond traditional diamonds. For the UK market, the trend points to strong opportunities for jewellers and brands that adapt quickly to changing expectations. As consumer confidence grows, moissanite is expected to secure a lasting position as a preferred gemstone in the global luxury market.
🗓August 20, 2025
By 2025, Moissanite Rings Expected to Generate $1.45B in Revenue; Earrings and Bracelets to Pull $783M and $1.03B
The Moissanite jewellery sector is on track for significant growth, with fresh projections indicating strong performance across multiple categories. By 2025, Moissanite rings are expected to generate $1.45 billion in revenue, while earrings and bracelets are forecast to contribute $783 million and $1.03 billion, respectively. Source: Maia Research Rings continue to hold the largest share of the market, driven by their popularity in engagement and wedding segments, where both affordability and romantic appeal influence purchasing decisions. Earrings, ranging from understated studs to elaborate chandelier designs, are becoming an established part of the affordable luxury segment. Meanwhile, bracelets, from fine chains to bold, stackable pieces, are also experiencing steady demand. Combined, these categories are projected to bring the global Moissanite market to more than $3.2 billion in revenue within the next year. Factors Behind the Surge Analysts cite several factors contributing to this upward trend. Moissanite’s ethical and sustainable profile appeals to consumers seeking alternatives to mined diamonds. As an artificial stone, it aligns with the growing preference for responsibly sourced materials. Its cost advantage also plays a role, offering similar brilliance to diamonds at 80–90% lower prices. Additionally, Moissanite ranks between 9.25 and 9.5 on the Mohs hardness scale, providing it with the durability suitable for daily wear. Consumer Sentiment Online discussions highlight personal experiences with the stone. On Reddit, one long-time wearer stated: “I was too broke for diamonds … I was never anything less than 100% happy with my Moissanite ring. ... A quality Moissanite… will shine, sparkle, and last a lifetime or longer.” Another user commented: “They do have different sparkle, shine and depth … I love my Moissanites, but I would never consider them a ‘replacement’ for diamonds if that was what I was looking to wear.” These remarks reflect a recurring theme: Moissanite is valued not only as a substitute for diamonds, but also as a distinctive choice with its own unique appeal. Opportunities for Retailers For retailers such as Franc Laurent, market conditions present scope for targeted growth. Industry specialists point to three areas of opportunity: Highlighting sustainable luxury, positioning Moissanite collections as both environmentally conscious and design-led. Expanding category focus beyond rings to capture growing interest in earrings and bracelets. Leveraging authentic consumer feedback to build trust and reinforce product appeal. The projected figures $1.45 billion for rings, $783 million for earrings, and $1.03 billion for bracelets reflect more than market growth; they indicate a shift in consumer priorities toward sustainable, affordable, and enduring jewellery options. As this trend develops, Moissanite is poised to become an even greater presence in the global jewellery industry.
🗓August 11, 2025
