News
Survey: 64% of UK Brides Would Choose Moissanite Over Diamonds — Even If Price Wasn’t a Factor
A nationwide survey conducted in Q2 2025 among 1,200 UK brides aged 25–40 has revealed a striking insight: 64% of respondents said they would choose Moissanite over diamonds, regardless of cost. This isn't just about price. The preference reflects shifting values in the bridal market, where ethics, aesthetics, and practicality are overtaking legacy traditions The data paints a clear picture: Two-thirds of brides are no longer seeing diamonds as the default. Instead, Moissanite—once considered a low-cost alternative—is gaining mainstream legitimacy. A growing number of UK brides are factoring environmental and ethical concerns into their purchasing decisions. Moissanite, being artificially created, avoids the ecological damage and human rights issues tied to traditional diamond mining. This aligns with broader consumer trends: according to a 2024 Statista survey, 72% of UK Millennials and Gen Z consumers said they are more likely to purchase from brands committed to sustainability. (Source: KPMG Future of Consumer Goods) European jewellery market data indicating growth in bespoke and sustainable segments is consistent with patterns seen in the UK. The EU market is also experiencing increased demand for ethically produced jewellery, reinforcing a regional shift toward conscious consumption. (Source: MarketDataForecast) While Moissanite is typically 80–90% less expensive than diamonds, affordability isn't the sole driver. The survey specifically removed cost from the equation, and still, Moissanite came out ahead. Brides cited: Visual brilliance (Moissanite has a higher refractive index than diamond) Peace of mind when wearing or insuring the ring Freedom to choose larger or more unique stones without guilt Platforms like TikTok and Instagram are reshaping the bridal jewellery narrative. Viral posts showcasing Moissanite rings, accompanied by captions like "Why spend £10k when this looks better for £600?" have normalised the shift. One video from a UK bride explaining her choice of Moissanite over a mined diamond attracted over 550,000 views in 48 hours and sparked widespread debate about tradition vs. transparency. Jewellers in London report a notable increase in inquiries about Moissanite, particularly from couples under 35. Many independent UK jewellers have started offering: Moissanite verification certificates In-house customisation services for coloured Moissanites Mixed-metal settings that contrast with classic diamond cuts Additionally, Google Trends data shows that search interest in "Moissanite engagement ring UK" surpassed that of "diamond engagement ring UK" in several UK cities in 2024, including Manchester, Leeds, and Edinburgh. This isn't a temporary blip. The Moissanite movement signals a broader recalibration of the UK bridal jewellery market Stocking Moissanite is no longer optional for UK bridal retailers seeking to remain relevant. Marketing must shift from a price-first to a value-first approach, emphasising sustainability, brilliance, and customisation. Social proof matters—real bride testimonials and user-generated content have become more persuasive than traditional ad campaigns. This new data challenges the longstanding idea that diamonds are the pinnacle of engagement jewellery. With 64% of UK brides now leaning toward Moissanite even when cost isn't a concern, it's clear the market is evolving. As values continue to shift toward transparency, ethics, and individuality, Moissanite isn't just catching up—it's redefining the narrative.
🗓February 01, 2026
Are Instagram Filters Killing Diamond Sales? Moissanite Wins in 4K Close-Ups
"It Outshone My Diamond in My TikTok Reel", When UK marketing strategist Alice Benham posted a TikTok video titled "People are shocked when I tell them my 'diamond' engagement ring is fake", she didn't expect it to spark a nationwide conversation. But with over 550,000 views and thousands of comments, her 15-second clip did exactly that. "I've seen this in diamond form, and I cannot tell the difference," she says in the video. "I just feel so safe because if anything happened… I could replace it fairly easily. I'm not wasting £10K on a rock," "My fiancé said if I want a new one every year, that's doable because of the price." Source: The Sun Her stone of choice? Moissanite—an artificially created stone that's fast becoming a digital-age darling, particularly in the UK and among individuals who want sparkle without splurge. Alice's video isn't a one-off. Social media platforms, especially TikTok and Instagram, are now flooded with side-by-side comparisons of Moissanite and diamonds under ring lights, reels, and filters. The verdict? Moissanite wins in front of the lens. "Moissanite just popped more in the 4K shot," noted one TikTok creator in a side-by-side comparison that gained over 300,000 views. (TikTok: @tiamogemco) On Reddit's r/UKweddings, brides are echoing the same theme: "Moissanite and lab‑grown diamonds… if your partner wants a diamond, I wouldn't get her a Moissanite as it sparkles differently." But others argue that the difference is minimal, especially on camera: "Most people wouldn't even notice the difference… Moissanite shines more rainbow, diamond sparkles brighter." (TikTok: @lo_wens) Luxury used to mean carats, clarity, and generational value. But younger UK consumers—especially Gen Z and millennials—are shifting the focus. It's less about provenance and more about presence. "Luxury now lives on screen," noted one consumer trend expert on LinkedIn. "If it doesn't perform visually, it loses emotional appeal." Source: LinkedIn Discussion - Emily Ross This is where Moissanite thrives. With a refractive index of 2.65–2.69 (vs. diamond's 2.42), it reflects more fire—rainbow flashes that pop in video, even under soft lighting. For the camera-first generation, that sparkle equals status. What stands out about Alice's post isn't just the gemstone. It's the freedom behind her words. Instead of equating love with expense, she reframes value as freedom of choice. Her fiancé's quote—"Get a new one every year if you want to"—doesn't downplay romance; it elevates it with honesty, realism, and shared goals. As she put it: "I've had both. And if anything, I love this more." The response to Alice's TikTok mirrors rising UK search interest in "Moissanite rings," according to Google Trends. Reddit mentions stores like Birmingham's Aardvark Jewellery and Manchester's Lilly Arkwright, both of which offer in-store comparisons for Moissanite and diamonds. The message is clear: UK buyers want visual performance and transparency, not upselling. Alice Benham didn't just post a ring reveal—she revealed a shift in what British couples care about in 2025. Beauty, yes. But also control. Practicality. And sparkle that resonates in Reels, not just velvet boxes. As one commenter put it best: "It's not fake. It's just smart." And for a generation raised online, smart sparkles the brightest.
🗓February 01, 2026
Fake Diamond Listings? UK Jewellers Warn Against Moissanite Mislabeling in Online Marketplaces
UK jewellers are warning consumers about a growing number of online listings that misrepresent moissanite as lab-grown diamonds. The alerts come amid rising reports of buyers receiving moissanite stones that were marketed as diamonds on platforms such as eBay, AliExpress, and unregulated online boutiques. Moissanite, a lab-created gemstone renowned for its exceptional brilliance and affordability, is gaining popularity in the UK. However, industry experts say the visual similarity between moissanite and diamond is being exploited by some sellers who intentionally mislabel products to command higher prices. The issue has gained traction as consumer confusion becomes more visible. Google Trends data shows a significant increase in UK-based search queries such as “moissanite vs diamond,” “Is moissanite fake,” and “moissanite engagement ring UK” over the first half of 2025. Source: Google Trends Concerns are echoed across online forums. On Reddit’s r/EngagementRingsUK, users have questioned the legitimacy of stones they believed to be diamonds but later suspected to be moissanite. “I was told this was a lab diamond, but now I’m not sure—how can I check if it’s moissanite?” one user posted. Source: Reddit Similar discussions are occurring on r/Moissanite, where users report stones failing thermal diamond testers—an issue consistent with moissanite’s different physical properties. Source: Reddit On Quora, UK users have raised questions about moissanite being marketed as lab-grown diamonds, with some reporting deceptive listings on sites that do not offer gemological certification. Source: Quora Industry professionals are now calling for regulatory intervention. Many are advocating for stricter guidelines requiring clear gemstone disclosure and mandatory third-party certification, such as from the Gemological Institute of America (GIA) or the International Gemological Institute (IGI), for all diamond and diamond-alternative sales. “There is currently no obligation for sellers to disclose the difference between moissanite and lab-grown diamonds, especially on global marketplaces,” said a spokesperson for a London-based jewellery retailer. “This lack of regulation creates a risk of consumer fraud.” Retailers have also urged online platforms to verify gem listings before publishing and to penalize vendors that repeatedly mislabel their products. While moissanite is a legitimate gemstone in its own right, its use as a stand-in for diamonds—without full disclosure—is seen as a growing threat to consumer trust in the jewellery market. The issue is further complicated by trends on social media platforms such as TikTok and Pinterest, where moissanite jewellery has been promoted widely for its affordability and sparkle. These posts often fail to clarify that moissanite is not a diamond, contributing to public misunderstanding. In response to the confusion, UK jewellers have begun launching consumer awareness campaigns focused on how to verify gemstones, read certificates, and use both thermal and electrical testers—since moissanite can mimic diamonds in some basic heat tests but not in electrical conductivity. Until comprehensive regulations are introduced, experts advise consumers to shop only with verified sellers, request lab reports for any stone advertised as a diamond, and treat any product listed without certification as potentially misrepresented. The Advertising Standards Authority (ASA) and Trading Standards have not yet issued formal guidance specific to moissanite labelling, but industry groups are expected to petition for legislative updates later this year.
🗓February 01, 2026
52% of Engagement Rings Went Lab‑Grown in 2024 — Why Moissanite Is 2025’s Must‑Have Gem
Lab-grown diamonds have officially overtaken mined diamonds in the UK engagement ring market, with reports indicating that approximately 52% of rings sold in 2024 featured synthetic stones. The shift marks a pivotal change in consumer behaviour across Britain, as ethical considerations, falling prices, and shifting values push lab-grown gems into the mainstream. According to a report by The Guardian, the natural diamond industry is under growing pressure as traditional prices continue to decline. UK retailers have reported that mined diamond prices have dropped by around 26% over the past two years, while lab-grown equivalents have declined by 74% since 2020. With nearly identical visual and structural qualities to natural diamonds, the affordability of lab-grown options has made them an increasingly popular choice among younger couples. De Beers, long considered a cornerstone of the natural diamond trade, has scaled back production and redirected focus toward its synthetic diamond division — a move that many analysts interpret as an acknowledgment of this changing market dynamic. In the UK, the trend is further reinforced by growing demand for personalised, ethically sourced jewellery. Source: The Guardian A YouGov survey conducted in April 2025 shows that 29% of UK adults are open to purchasing lab-grown diamonds, with acceptance rates climbing to 49% among 18–24-year-olds. The motivations are largely economic and ethical in nature. Among those surveyed, 73% cited affordability as the primary driver, while environmental or ethical concerns influenced 28%. Just over half of the respondents — 52% — said they would be happy to receive a lab-grown diamond for an engagement ring. As lab-grown diamonds become the new standard, a second shift is quietly gaining momentum — the rise of Moissanite as a preferred gemstone for 2025. Moissanite, an artificially created stone with a brilliance that often surpasses diamonds, is rapidly growing in popularity across the UK. Though not yet dominant in terms of market share, Moissanite is benefiting from a surge in online interest and consumer curiosity. Recent Google Trends data indicate a significant surge in UK searches for “Moissanite engagement rings” over the past 12 months, particularly among younger, ethically minded consumers. Market analysts report that advances in manufacturing and quality control are helping to position Moissanite as a strong alternative to both natural and lab-grown diamonds. According to a recent global outlook shared by UK Finance News, the Moissanite market is forecasted to grow steadily, with the UK showing early signs of strong adoption. Moissanite’s key selling points include a Mohs hardness of 9.5, exceptional fire and brilliance, and significantly lower cost per carat compared to diamonds. Its conflict-free, hand-crafted origin further boosts its appeal for consumers concerned about sourcing and environmental impact. Retailers in London, Birmingham, and Manchester have already begun expanding their Moissanite offerings, especially in halo and vintage-inspired settings. Industry insiders have noted an increase in showroom activity and custom orders for Moissanite rings, particularly among couples seeking both elegance and ethics without the price tag of traditional diamonds. As the UK engagement market continues to evolve, jewellers are being challenged to meet the new expectations of today’s buyers, offering certified stones, transparent sourcing, and modern designs that reflect both style and substance. With lab-grown diamonds now established, and Moissanite rising fast, the future of British bridal jewellery is being reshaped by innovation and intent.
🗓February 01, 2026
Franc Laurent Jewellers Released Limited 2026 Moissanite Engagement Rings Featuring Elongated Cushion-Cut
Franc Laurent Jewellers has announced the launch of its exclusive 2026 collection of Moissanite engagement rings, featuring the elegantly elongated cushion-cut design. Crafted for modern couples who value both luxury and ethical sourcing, these rings combine timeless style with brilliant sparkle. The collection includes standout designs such as the Cushion Cut Moissanite Engagement Ring, Elongated Criss-Cross Design priced at £540.00 GBP, featuring a contemporary criss-cross band that adds a unique twist to the classic cushion-cut stone. The Cushion Cut Moissanite Engagement Ring, Tiffany Halo Style (£540.00 GBP) and Cushion Cut Moissanite Engagement Ring, Tiffany Halo Design (£480.00 GBP) offer dazzling halo settings that enhance the brilliance of each Moissanite stone, perfect for couples seeking elegance and sophistication. Every piece in this limited 2026 collection is available exclusively online, reflecting Franc Laurent Jewellers’ commitment to accessible luxury. Each ring is carefully crafted with attention to detail, ensuring that the elongated cushion-cut stones provide maximum sparkle and a refined, modern aesthetic. Franc Laurent Jewellers emphasizes that this collection not only offers exceptional beauty but also sustainable elegance. By choosing ethically sourced Moissanite, the brand provides a responsible alternative to traditional diamonds without compromising on style or quality. The 2026 Moissanite engagement rings are now available for purchase exclusively through Franc Laurent Jewellers’ online store, offering a seamless shopping experience for those seeking a truly unique and limited-edition engagement ring.
🗓January 30, 2026
Why is Moissanite So Popular: What You Need to Know in 2026
Moissanite is becoming one of the most popular choices for engagement rings and jewellery. More people are buying moissanite than ever before, and this trend is growing fast. In 2025, jewellery shops that sell moissanite found they sold 40% more than the year before. This huge increase shows that moissanite is no longer something unusual. It has become a normal choice for people who want beautiful rings without spending a lot of money. Let's find out why moissanite has become so popular. It Costs Much Less Than Diamonds The biggest reason moissanite is popular is the price. A real diamond that weighs 1 carat costs between £6,000 and £12,000. A moissanite ring of the same size costs less than £1,000. This saves you between £5,000 and £11,000. That is enough money for a holiday, a car, or a house deposit. In 2025, many people realised they could buy a beautiful moissanite ring and still have money left for other important things. In 2026, shops expect more people to choose moissanite because they understand this big saving. It Lasts a Very Long Time Some people worry that moissanite might break or become damaged easily. This is not true. Moissanite is very hard and strong. It scores 9.25 out of 10 on the hardness scale, while diamonds score 10. This tiny difference does not matter for wearing every day. In 2025, thousands of people and celebrities have been wearing moissanite rings, and jewellery experts say they still look perfect. Nobody has reported that their moissanite ring broke or got damaged. In 2026, people will trust moissanite even more because they will see that rings bought in 2025 still look brand new. It is Better for the Environment Moissanite is made in a laboratory, not dug out of the ground like diamonds. This is very important to many people. When diamonds are mined, workers have to dig deep into the earth, which damages the environment. Making moissanite does not hurt the planet because no digging is needed. More than 80% of people who bought moissanite in 2025 chose it because it is better for the environment. Young people care about this especially. They want to buy things that do not harm the world. In 2026, even more people will choose moissanite because they care about protecting the planet. It Looks Beautiful and Sparkles Moissanite is very bright and sparkles with beautiful light. In 2025, people stopped thinking that moissanite looked fake or cheap. Instead, they began to love the way it sparkles. The sparkle is special and unique. Pictures of moissanite rings on social media like Instagram and TikTok showed millions of people how pretty and bright they are. These pictures helped change how people think about moissanite. In 2026, moissanite will look even more popular because more people will see pictures of it online and want one for themselves. More Shops Now Sell Moissanite In 2025, many more jewellery shops started selling moissanite. Big shops that used to sell only diamonds now sell moissanite too. This means it is easier to find moissanite rings in shops near you. More people searched for moissanite online in 2025 than ever before. When people searched online, they found lots of choices and good prices. In 2026, even more shops will sell moissanite, and it will be easier to buy. Jewellery Experts Trust It More In 2025, jewellery experts began to say good things about moissanite. They tested it and said it is just as good as diamonds for wearing every day. Some experts even said moissanite is better because it does not break as easily as diamonds. This expert support made people feel more confident about buying moissanite. In 2026, experts will trust moissanite even more as they see more people wearing it safely for many years. Young People Prefer It Over Diamonds Young people today have different values than older people. They would rather spend money on things like holidays, travel, and houses than on expensive diamonds to show off. In 2025, more young people chose moissanite over diamonds. They like that moissanite costs less and does not hurt the environment. Young people also do not care about having diamonds just to look rich. In 2026, this will continue because more young people will buy moissanite instead of diamonds. It is Becoming the Normal Choice In 2025, moissanite stopped being something unusual or different. More people wore moissanite rings every day. It became normal to see moissanite on people's hands in shops, at work, and at parties. People no longer felt embarrassed to wear moissanite. In 2026, moissanite will be even more normal and not special or unusual anymore. Conclusion Startups are betting big on moissanite, and it’s easy to see why. It costs much less than diamonds, lasts a long time, is better for the environment, and looks stunning. In 2025, these factors drove its popularity—more people bought moissanite, more shops started selling it, and experts praised it. Young people favored moissanite over diamonds, and its sparkle even started appearing in music videos, becoming a hidden star of glamorous shots. With options like Moissanite VAT-Free, buying these gems has become even more appealing. As awareness grows in 2026, moissanite’s popularity is set to rise even further. The future of engagement rings is changing, and moissanite is leading the way. It’s no longer just an affordable alternative—it’s a smart, stylish choice for beautiful jewellery that doesn’t break the bank. Frequently Asked Questions Can You Tell the Difference Between Moissanite and a Diamond? Most people cannot tell the difference between moissanite and a diamond just by looking at them. Even jewellery experts sometimes need special tools to tell them apart. In 2025, high-quality moissanite looked so much like diamonds that people could not see any difference. Moissanite does sparkle a little bit more brightly than a diamond, but many people think this sparkle is beautiful, not fake moissanite. If you do not want the sparkle to show, you can choose moissanite cuts that sparkle less. In 2026, moissanite will be even harder to tell from diamonds because the technology is getting better. Will Moissanite Stay Clear and Pretty for Many Years? Yes, moissanite will stay clear and pretty for your whole life. It does not get cloudy or yellow like some diamonds do. In 2025, people who bought moissanite rings years ago said they still look brand new. Moissanite does not need special cleaning or care. You can wash it with soap and water, just like a normal diamond. It will not scratch easily or break. In 2026, more people will be confident buying moissanite because they will see that old moissanite rings still look perfect. Is Moissanite Really Better for the Environment Than Diamonds? Yes, moissanite is much better for the environment. Diamonds come from mining, which means digging very deep into the earth and moving lots of rocks and soil. This damages forests and harms animals. Making moissanite does not need any mining. It is made in a clean laboratory using electricity. In 2025, more people chose moissanite because they did not want to hurt the planet. In 2026, as more people care about protecting the earth, even more people will choose moissanite for this reason. What if You Want to Sell a Moissanite Ring Later? If you sell a moissanite ring, you will get less money back than you paid. This is true for diamonds too. A diamond you buy for £10,000 might only sell for £3,000 or £4,000 later. A moissanite ring you buy for £800 might sell for £300 or £400. But because you paid much less money at the start, the money you lose is smaller. Also, most people buy engagement rings to keep forever, not to sell them later. In 2025, people stopped worrying about selling rings and started thinking about wearing them and keeping them. In 2026, this will be even more normal. When Will Moissanite Become Even More Popular? Moissanite will continue to become more popular in 2026 and beyond. Scientists are learning how to make moissanite faster and cheaper. By 2026, moissanite might cost even less money. More jewellery shops will start selling moissanite because so many people want to buy it. In other countries like India and China, moissanite is becoming popular too. In 2026, you will see moissanite in more shops, online stores, and on social media. It will be normal to know someone wearing a moissanite ring. The future looks very bright for moissanite because it gives people what they want: beautiful jewellery that does not cost too much and does not hurt the planet.
🗓January 07, 2026
Is Moissanite as Good as a Diamond? What Jewelers Say
A new debate is emerging in the jewelry industry as moissanite gains popularity among buyers seeking alternatives to natural diamonds. Once regarded as an imitation, the stone is now earning serious attention from gem experts and consumers alike. Moissanite is not a diamond, though the two are often compared. The mineral, made of silicon carbide, was first discovered in 1893 by French scientist Henri Moissan while studying fragments from a meteor crater in Arizona. Its natural form is so rare that only trace amounts have been found in meteorites and mantle rocks. To meet growing demand, moissanite is now created in laboratories. Scientists use high-temperature methods to transform silicon carbide powder into clear crystals over several months. The process, while complex and time-consuming, produces gemstones that closely resemble natural diamonds in clarity and brilliance. According to gemological reports, moissanite ranks 9.25 on the Mohs hardness scale, making it one of the toughest materials used in jewelry. Diamonds remain the hardest at 10, but moissanite’s resilience is enough for daily wear. It also has a higher refractive index, giving it a more colorful sparkle known as “fire.” “Many customers can’t tell the difference at first glance,” says a Toronto-based jeweler who specializes in lab-grown stones. “The light performance of moissanite is impressive. It reflects more color, and under certain lighting, it can appear even more vivid than diamond.” The distinction becomes clearer under magnification. Diamonds emit a whiter brilliance, while moissanite shows stronger rainbow flashes due to double refraction. Experts suggest that this feature, often described as a “disco-ball effect,” is the easiest way to tell the two apart. Aside from appearance, cost remains a defining factor. Moissanite jewelry is typically priced far lower than comparable diamond pieces. This affordability, combined with ethical sourcing, has drawn a new generation of buyers. The stones are lab-grown and traceable, avoiding the mining practices often criticized in the diamond trade. “Consumers are paying attention to transparency,” says a gem industry analyst. “Moissanite offers an option that’s sustainable, conflict-free, and still luxurious. That matters more today than it did a decade ago.” Moissanite stones are graded differently from diamonds. They are classified by cut, color, and clarity rather than the traditional four Cs. The best grades, known as Super Premium, are nearly colorless and comparable in appearance to high-grade diamonds. Specialists recommend purchasing from certified retailers to ensure authenticity and craftsmanship. Proper care, such as gentle cleaning with mild soap and avoiding harsh chemicals, keeps the gemstone’s surface clear and reflective for years. While diamonds maintain their position as the world’s most recognized gemstone, experts agree that moissanite has established its own space in the market. With its balance of durability, brilliance, and ethical appeal, it is no longer viewed as a substitute, but as a distinct gemstone redefining modern jewelry standards. Source: https://www.theglobeandmail.com/investing/markets/markets-news/PressReach/27263319/is-moissanite-as-good-as-a-diamond/
🗓October 28, 2025
Is Moissanite Just a Marketing Scam? What Jewelers Don’t Tell You
Moissanite is taking the jewelry world by surprise. Once seen as a diamond substitute, it is now earning recognition as a stunning gemstone in its own right. Its growing demand has sparked questions online, is moissanite real or just another marketing idea? The truth is far more interesting. Moissanite was first discovered in 1893 by French scientist Henri Moissan while studying a meteor crater in Arizona. What he found were tiny, brilliant crystals made of silicon carbide, not diamonds, but something entirely unique. Because natural moissanite is extremely rare, all gemstones available today are carefully created in laboratories. These lab-grown stones match the same conditions found in nature, resulting in a durable, beautiful gem with remarkable brilliance. The popularity of moissanite is driven by what it offers: beauty, strength, and ethical production. On the Mohs hardness scale, it scores 9.25, second only to diamond. This makes it highly resistant to scratches and suitable for everyday wear, especially in engagement rings and fine jewelry. What often catches attention, however, is its sparkle. Moissanite reflects more light than diamonds, creating a colorful fire that stands out even in dim lighting. Price also plays a major role in its appeal. Moissanite jewelry costs only a fraction of what a diamond piece would, yet looks equally elegant. This affordability has opened the door for many to enjoy fine jewelry without overspending. Beyond cost, moissanite is also known for being conflict-free and eco-friendly. Since it is grown in labs, it avoids the environmental and ethical issues associated with traditional diamond mining. Some skepticism remains because of how moissanite is marketed, often compared to diamonds. But calling it a marketing scam ignores the facts. Moissanite is a genuine gemstone with its own chemical structure and properties. It’s not pretending to be a diamond; it simply offers a modern, ethical, and accessible alternative for people who love brilliance and durability. Caring for moissanite is simple. It can be cleaned at home using warm water and mild soap. Avoid contact with harsh chemicals, store pieces separately to prevent scratches, and have them checked occasionally by a jeweler to keep the settings secure. With proper care, moissanite maintains its shine for decades. Moissanite’s journey from a meteor discovery to a modern luxury gem proves its value. It’s not a passing trend or marketing illusion, it’s a scientifically created stone that combines beauty, strength, and conscience. For those looking for jewelry that sparkles with purpose, moissanite stands out as the clear choice. Source: https://noorandleila.com/blogs/news/is-moissanite-just-a-marketing-scam
🗓October 28, 2025
UK Moissanite Retailers Reminded: Hallmarking Rules Still Apply to Precious Metal Settings
As Moissanite continues to rise in popularity, and more Moissanite retailers come into existence in the UK, retailers are being reminded that hallmarking laws still apply in 2025. Although the laws don't involve Moissanite directly, they are applicable to the precious metal parts of the jewellery. As per the Hallmarking Act 1973 and related guidance from the UK Assay Offices, any jewellery item that consists of gold, palladium, silver, or platinum must comply with strict hallmarking requirements if it exceeds legal weight limits. The purpose of hallmarking is to verify that the jewellery metal is genuine in terms of the metal type and purity claimed, protecting consumers from falling for counterfeit products. According to the “Hallmarking: Practical Guidance – Summary” published by the UK government, a legally valid hallmark must include: A sponsor’s mark: It identifies the maker, importer, or person submitting the item for hallmarking. A fineness mark: It is also called purity or metal standard and is expressed in parts per thousand (for instance, 9‑carat gold is marked “375”. The Assay office mark: It shows which official office (London, Birmingham, Sheffield or Edinburgh) has verified the piece. Hallmarking laws consist of certain exceptions, such as weight thresholds. Any gold under 1 gram is not eligible for hallmarking. Similarly, silver must be more than 7.78 grams, platinum, 0.5 grams; palladium,1 gram. Any metal weighing below the thresholds is exempt from hallmarking. If the Moissanite jewellery is made of a setting that contains more than one metal, the hallmark must represent the least precious metal standard present, especially when one of the metals dominates by weight. Each metal component must meet its minimum fineness standard. The hallmarking requirements apply only to the precious metal parts of the Moissanite accessory. The stone itself is not subject to hallmarking. What matters legally is how the metal setting (band, prongs, etc.) is described and whether it meets the statutory conditions. If a piece is sold as, say, “18ct gold ring set with Moissanite,” the gold must meet legal fineness, and the ring must be hallmarked if it exceeds the relevant weight. The retailers, both online and those with a physical presence, have several obligations under current law, such as they must display a Dealer’s Notice where customers can easily see it, and they must ensure the metals meet their descriptions. Misrepresenting metal type or purity is a legal offence. For jewellery brands and retailers working with Moissanite, the takeaway is clear. Correct metal description matters. Selling a setting described as gold, silver, platinum, etc., triggers the need for hallmarking if the metal weight is above legal minimums. Always verify and test the metal purity; don’t rely solely on supplier claims. For consumers who care about ethical sourcing and authenticity, a hallmark signals verification and helps distinguish high‑quality products. Lastly, online listings must comply with Moissanite pieces listed online, descriptions of precious metal content must be accurate; display of hallmarking notices and information is not optional. Source: https://www.gov.uk/government/publications/hallmarking-guidance-notes/hallmarking-is-the-law-guidance-summary
🗓September 23, 2025
UK Moissanite Brand to Watch: 2025 Edition
When it comes to standout Moissanite jewellery in the UK, one name is quietly but confidently making its mark: Franc Laurent. As we step into 2025, this Solihull-based brand has become one to watch, with a growing reputation for quality handiwork, fair pricing, and thoughtful design. What sets Franc Laurent apart is simple: they’re not trying to be the biggest name; they’re focused on being the right one. For shoppers looking for modern alternatives to diamonds, their Moissanite pieces hit the sweet spot between elegance, ethics, and affordability. Franc Laurent doesn’t mass produce. Every piece, whether it’s a classic solitaire ring, a custom pendant, or a set of Moissanite earrings, is made by hand, one at a time. That means more attention to detail, more care in stone selection, and a final product that actually feels special. Their designs are clean and timeless, but not generic. You can tell the difference when you hold a Franc Laurent piece. It’s solid, bright, and built to last, without the designer price tag. One of the main reasons Franc Laurent continues to grow is that they’ve made high-end jewellery feel more accessible. While diamond prices keep climbing, Franc Laurent offers Moissanite rings and pendants that start well under £500, and they don’t cut corners. There’s pricing that’s based on the stone size, setting, and customisations. It’s a fairer system that means you’re only paying for what you choose, nothing more, nothing hidden. It’s clear the team behind Franc Laurent cares about how things are done. All of their Moissanite is made in controlled environments, so there’s no mining involved. That means less environmental damage and fewer ethical concerns. For people who want to wear something beautiful without worrying where it came from, that matters. From sourcing to finishing, everything is transparent. No vague terms. No misleading labels. Just honest work and clear quality. Over the past year, Franc Laurent has built a solid following across the UK, especially among people looking for alternatives to traditional engagement rings. Their social media isn’t full of flashy ads; instead, you’ll find real customers showing off their jewellery, leaving reviews, and sharing moments that matter. That kind of authenticity goes a long way. Whether it's someone proposing with a round-cut Moissanite or gifting a pendant for an anniversary, the stories behind the pieces are what make Franc Laurent more than just another jewellery brand. In a market filled with noise, Franc Laurent is quietly doing things the right way, and people are starting to notice. With their focus on quality, ethics, and fair pricing, it’s easy to see why they’re the UK Moissanite brand to keep an eye on in 2025. If you’re looking for jewellery that feels personal, looks incredible, and fits your values, Franc Laurent is one name worth remembering.
🗓September 12, 2025
