News
Global Moissanite Market Forecast to Rise From $39.7 Million (2025) to $62.9 Million by 2031
The global moissanite market is projected to grow sharply in the coming years, rising from US $39.7 million in 2025 to US $62.9 million by 2031, according to a market study published by Absolute Reports. The forecast reflects a compound annual growth rate (CAGR) of nearly 8.0%, highlighting growing consumer appetite for this handmade stone. Source: Absolute Reports Moissanite, often promoted as an ethical and cost-effective alternative to diamonds, has seen accelerating demand in jewellery markets worldwide. Analysts attribute the growth to shifting consumer priorities, particularly the increasing focus on sustainability and affordability. The report underlines that younger buyers, particularly millennials and Generation Z, are driving the surge in moissanite sales. These groups often prioritise transparency in sourcing and environmental responsibility, making moissanite an attractive choice compared to traditionally mined stones. “Consumers are not only looking for brilliance and durability in jewellery,” the report noted, “but also reassurance that their purchases align with modern ethical standards.” While diamonds remain dominant in the global market, moissanite’s competitive pricing is helping it secure a stronger position. Engagement rings, necklaces, earrings, and fashion pieces featuring moissanite are gaining traction, especially in markets such as the UK, where demand for sustainable luxury is rising. Jewellers have been quick to respond, expanding their offerings with moissanite collections that rival diamond designs in style and craftsmanship. The stone’s hardness, measured at 9.25 on the Mohs scale, adds to its appeal, ensuring long-term wearability. North America continues to hold the largest market share, but the UK and wider European markets are expected to see faster adoption during the forecast period. Analysts say that shifting lifestyle preferences, combined with rising awareness of artificial gemstones, will push demand steadily upward across the region. In the Asia-Pacific region, growing disposable incomes and evolving fashion trends are also fuelling interest. The report indicates that emerging economies will play a critical role in sustaining global growth through 2031. The projected growth presents opportunities for jewellery retailers, manufacturers, and designers. Increased investment in product innovation, marketing campaigns emphasising sustainability, and expansion of distribution channels are expected to shape the competitive landscape. Analysts believe that brands that position moissanite as both affordable and aspirational will be best placed to benefit. With demand steadily rising, the gemstone is moving from a niche product into the mainstream. By 2031, the global moissanite market is forecast to be worth $62.9 million, nearly double its current value. The figures underscore the shifting dynamics of the jewellery industry, where consumer choice is expanding beyond traditional diamonds. For the UK market, the trend points to strong opportunities for jewellers and brands that adapt quickly to changing expectations. As consumer confidence grows, moissanite is expected to secure a lasting position as a preferred gemstone in the global luxury market.
🗓August 20, 2025
By 2025, Moissanite Rings Expected to Generate $1.45B in Revenue; Earrings and Bracelets to Pull $783M and $1.03B
The Moissanite jewellery sector is on track for significant growth, with fresh projections indicating strong performance across multiple categories. By 2025, Moissanite rings are expected to generate $1.45 billion in revenue, while earrings and bracelets are forecast to contribute $783 million and $1.03 billion, respectively. Source: Maia Research Rings continue to hold the largest share of the market, driven by their popularity in engagement and wedding segments, where both affordability and romantic appeal influence purchasing decisions. Earrings, ranging from understated studs to elaborate chandelier designs, are becoming an established part of the affordable luxury segment. Meanwhile, bracelets, from fine chains to bold, stackable pieces, are also experiencing steady demand. Combined, these categories are projected to bring the global Moissanite market to more than $3.2 billion in revenue within the next year. Factors Behind the Surge Analysts cite several factors contributing to this upward trend. Moissanite’s ethical and sustainable profile appeals to consumers seeking alternatives to mined diamonds. As an artificial stone, it aligns with the growing preference for responsibly sourced materials. Its cost advantage also plays a role, offering similar brilliance to diamonds at 80–90% lower prices. Additionally, Moissanite ranks between 9.25 and 9.5 on the Mohs hardness scale, providing it with the durability suitable for daily wear. Consumer Sentiment Online discussions highlight personal experiences with the stone. On Reddit, one long-time wearer stated: “I was too broke for diamonds … I was never anything less than 100% happy with my Moissanite ring. ... A quality Moissanite… will shine, sparkle, and last a lifetime or longer.” Another user commented: “They do have different sparkle, shine and depth … I love my Moissanites, but I would never consider them a ‘replacement’ for diamonds if that was what I was looking to wear.” These remarks reflect a recurring theme: Moissanite is valued not only as a substitute for diamonds, but also as a distinctive choice with its own unique appeal. Opportunities for Retailers For retailers such as Franclaurent, market conditions present scope for targeted growth. Industry specialists point to three areas of opportunity: Highlighting sustainable luxury, positioning Moissanite collections as both environmentally conscious and design-led. Expanding category focus beyond rings to capture growing interest in earrings and bracelets. Leveraging authentic consumer feedback to build trust and reinforce product appeal. The projected figures $1.45 billion for rings, $783 million for earrings, and $1.03 billion for bracelets reflect more than market growth; they indicate a shift in consumer priorities toward sustainable, affordable, and enduring jewellery options. As this trend develops, Moissanite is poised to become an even greater presence in the global jewellery industry.
🗓August 11, 2025
Why Moissanite Rings Are the Practical Yet Stunning Choice for Today’s UK Brides
As wedding traditions evolve, Moissanite engagement rings are gaining traction among British brides, not just for their glitter, but for their real-world appeal. According to an analysis of UK Google Search Trends, queries for “Moissanite engagement ring” showed notable peaks around November 2024 and January 2025, aligning with popular gift-buying periods and New Year resolutions. This spike indicates burgeoning interest and growing awareness among couples exploring alternatives to traditional diamonds. Source: accio.com Moissanite’s brilliance is widely admired. As described in a BBC feature on Birmingham jewellers, Moissanite is gaining attention for its “superior clarity and fire” compared to many mined gemstones. This vivid radiance, especially under summer sunlight or studio lights, is helping Moissanite stand out at boutiques and on social media. Source: BBC spaces BBC‑reported data shows that UK wedding costs are rising, making budget-conscious decisions increasingly common among couples. Moissanite offers a luxury look for a significantly lower price, without sacrificing visual appeal. This realistic alternative helps couples stretch their budget toward experiences like honeymoons or future investments. Weddingplanner.co.uk highlights that Moissanite ranks around 9.25 to 9.5 on the Mohs hardness scale, second only to diamonds. That durability means these rings can handle everyday wear without easily scratching or losing brilliance, matching the lifestyles of active UK couples. Source: Wedding Planner Ethical sourcing is increasingly important to UK consumers, particularly younger couples. As Moissanite is artificially created, it avoids the environmental and human-rights concerns tied to diamond mining. BBC’s Birmingham jewellery coverage specifically notes the “conflict-free” appeal of Moissanite. In an era of conscious consumerism, this aligns perfectly with modern values. Source: BBC spaces Across threads on UK Reddit forums and wedding-focused social groups, Moissanite is receiving increasing praise from real brides and soon-to-be-weds. Many users highlight its impressive brilliance, affordability, and ethical appeal. One UK bride shared her personal experience: “It sparkles like a diamond, but no guilt—and I could invest in our new home instead.” This sentiment, echoed in similar posts, points to a quiet yet growing shift in how engagement rings are being perceived across the country. While these are anecdotal insights, they reflect a broader cultural acceptance of Moissanite as a desirable choice. More couples today are turning to peer reviews and social validation when making meaningful purchases, and Moissanite is benefiting from this organic momentum. It's no longer a hidden gem; it's a talking point. Moissanite is more than a diamond alternative. It embodies the needs of modern brides, offering exceptional sparkle, sustainable sourcing, long-term durability, and smart value, all in one beautifully cut stone.
🗓August 08, 2025
Moissanite Company Turns $10K into $10M with Ethical, Affordable Jewellery
In just over three years, a young Australian couple has turned a humble $10,000 investment into a booming ethical jewellery empire worth over $10 million. Founded by Makayla and Tom Donovan in 2021, The Moissanite Company is shaking up the fine jewellery industry, proving that luxury doesn’t have to come at the cost of sustainability or affordability. What started as a side hustle from their home in Brisbane is now one of the fastest-growing Moissanite jewellery brands in Australia. While working full-time jobs in marketing and as a dietitian, respectively, the pair noticed a growing demand for high-quality, affordable engagement rings that didn’t compromise on ethics. The jewellery market was saturated with expensive mined diamonds and generic designs. That’s where they saw the gap. With just six ring designs and a self-built website, they launched The Moissanite Company from scratch. There were no flashy investors or big marketing campaigns, just a deep belief that modern couples deserved ethical sparkle without the markup. They handled everything themselves, from photography to packaging, minimising costs while maximising impact. Their goal was modest: sell 50 rings before Christmas. Instead, they sold 500. Moissanite, an artificially created stone with fire and brilliance that rivals diamonds, lies at the heart of their success. It’s conflict-free, environmentally friendly, and significantly more affordable, making it the ideal centrepiece for their designs. As more couples shifted toward conscious consumerism, TMC’s message hit home. Their handcrafted rings quickly earned a loyal following across Australia. Today, they offer a full suite of engagement rings, wedding bands, and custom designs, each made to order with care and precision. The company’s growth has been largely organic, fuelled by word-of-mouth, glowing reviews, and stunning Instagram content. Customers weren’t just buying jewellery, they were buying into a value system that reflects transparency, ethics, and emotional storytelling. By 2024, The Moissanite Company hit $10 million in total sales. What’s more remarkable is that they did it without compromising their values. Every piece remains handcrafted, and every gemstone is responsibly sourced. Makayla and Tom now run a full-time team and continue to expand their reach. But their mission hasn’t changed: “We want luxury to feel inclusive. We want people to feel proud of what they wear, not just because it’s beautiful, but because it’s thoughtful.” The story of The Moissanite Company is more than a business success; it's a blueprint for a new kind of jewellery brand. One that’s not just selling sparkle, but shaping a future where ethical elegance leads the way. At Franc Laurent, we celebrate such stories because they align with our journey, championing Moissanite as the future of fine jewellery, where conscious choices and timeless style coexist beautifully. Source : https://www.news.com.au/lifestyle/real-life/news-life/moment-25yo-made-10mil-from-business-after-10k-investment/news-story/d287ebfbfeff41b9d6574301a9e5a17b
🗓August 07, 2025
52% of Engagement Rings Went Lab‑Grown in 2024 — Why Moissanite Is 2025’s Must‑Have Gem
Lab-grown diamonds have officially overtaken mined diamonds in the UK engagement ring market, with reports indicating that approximately 52% of rings sold in 2024 featured synthetic stones. The shift marks a pivotal change in consumer behaviour across Britain, as ethical considerations, falling prices, and shifting values push lab-grown gems into the mainstream. According to a report by The Guardian, the natural diamond industry is under growing pressure as traditional prices continue to decline. UK retailers have reported that mined diamond prices have dropped by around 26% over the past two years, while lab-grown equivalents have declined by 74% since 2020. With nearly identical visual and structural qualities to natural diamonds, the affordability of lab-grown options has made them an increasingly popular choice among younger couples. De Beers, long considered a cornerstone of the natural diamond trade, has scaled back production and redirected focus toward its synthetic diamond division — a move that many analysts interpret as an acknowledgment of this changing market dynamic. In the UK, the trend is further reinforced by growing demand for personalised, ethically sourced jewellery. Source: The Guardian A YouGov survey conducted in April 2025 shows that 29% of UK adults are open to purchasing lab-grown diamonds, with acceptance rates climbing to 49% among 18–24-year-olds. The motivations are largely economic and ethical in nature. Among those surveyed, 73% cited affordability as the primary driver, while environmental or ethical concerns influenced 28%. Just over half of the respondents — 52% — said they would be happy to receive a lab-grown diamond for an engagement ring. As lab-grown diamonds become the new standard, a second shift is quietly gaining momentum — the rise of Moissanite as a preferred gemstone for 2025. Moissanite, an artificially created stone with a brilliance that often surpasses diamonds, is rapidly growing in popularity across the UK. Though not yet dominant in terms of market share, Moissanite is benefiting from a surge in online interest and consumer curiosity. Recent Google Trends data indicate a significant surge in UK searches for “Moissanite engagement rings” over the past 12 months, particularly among younger, ethically minded consumers. Market analysts report that advances in manufacturing and quality control are helping to position Moissanite as a strong alternative to both natural and lab-grown diamonds. According to a recent global outlook shared by UK Finance News, the Moissanite market is forecasted to grow steadily, with the UK showing early signs of strong adoption. Moissanite’s key selling points include a Mohs hardness of 9.5, exceptional fire and brilliance, and significantly lower cost per carat compared to diamonds. Its conflict-free, hand-crafted origin further boosts its appeal for consumers concerned about sourcing and environmental impact. Retailers in London, Birmingham, and Manchester have already begun expanding their Moissanite offerings, especially in halo and vintage-inspired settings. Industry insiders have noted an increase in showroom activity and custom orders for Moissanite rings, particularly among couples seeking both elegance and ethics without the price tag of traditional diamonds. As the UK engagement market continues to evolve, jewellers are being challenged to meet the new expectations of today’s buyers, offering certified stones, transparent sourcing, and modern designs that reflect both style and substance. With lab-grown diamonds now established, and Moissanite rising fast, the future of British bridal jewellery is being reshaped by innovation and intent.
🗓August 06, 2025
Survey: 64% of UK Brides Would Choose Moissanite Over Diamonds — Even If Price Wasn’t a Factor
A nationwide survey conducted in Q2 2025 among 1,200 UK brides aged 25–40 has revealed a striking insight: 64% of respondents said they would choose Moissanite over diamonds, regardless of cost. This isn't just about price. The preference reflects shifting values in the bridal market, where ethics, aesthetics, and practicality are overtaking legacy traditions The data paints a clear picture: Two-thirds of brides are no longer seeing diamonds as the default. Instead, Moissanite—once considered a low-cost alternative—is gaining mainstream legitimacy. A growing number of UK brides are factoring environmental and ethical concerns into their purchasing decisions. Moissanite, being artificially created, avoids the ecological damage and human rights issues tied to traditional diamond mining. This aligns with broader consumer trends: according to a 2024 Statista survey, 72% of UK Millennials and Gen Z consumers said they are more likely to purchase from brands committed to sustainability. (Source: KPMG Future of Consumer Goods) European jewellery market data indicating growth in bespoke and sustainable segments is consistent with patterns seen in the UK. The EU market is also experiencing increased demand for ethically produced jewellery, reinforcing a regional shift toward conscious consumption. (Source: MarketDataForecast) While Moissanite is typically 80–90% less expensive than diamonds, affordability isn't the sole driver. The survey specifically removed cost from the equation, and still, Moissanite came out ahead. Brides cited: Visual brilliance (Moissanite has a higher refractive index than diamond) Peace of mind when wearing or insuring the ring Freedom to choose larger or more unique stones without guilt Platforms like TikTok and Instagram are reshaping the bridal jewellery narrative. Viral posts showcasing Moissanite rings, accompanied by captions like "Why spend £10k when this looks better for £600?" have normalised the shift. One video from a UK bride explaining her choice of Moissanite over a mined diamond attracted over 550,000 views in 48 hours and sparked widespread debate about tradition vs. transparency. Jewellers in London report a notable increase in inquiries about Moissanite, particularly from couples under 35. Many independent UK jewellers have started offering: Moissanite verification certificates In-house customisation services for coloured Moissanites Mixed-metal settings that contrast with classic diamond cuts Additionally, Google Trends data shows that search interest in "Moissanite engagement ring UK" surpassed that of "diamond engagement ring UK" in several UK cities in 2024, including Manchester, Leeds, and Edinburgh. This isn't a temporary blip. The Moissanite movement signals a broader recalibration of the UK bridal jewellery market Stocking Moissanite is no longer optional for UK bridal retailers seeking to remain relevant. Marketing must shift from a price-first to a value-first approach, emphasising sustainability, brilliance, and customisation. Social proof matters—real bride testimonials and user-generated content have become more persuasive than traditional ad campaigns. This new data challenges the longstanding idea that diamonds are the pinnacle of engagement jewellery. With 64% of UK brides now leaning toward Moissanite even when cost isn't a concern, it's clear the market is evolving. As values continue to shift toward transparency, ethics, and individuality, Moissanite isn't just catching up—it's redefining the narrative.
🗓July 21, 2025
Are Instagram Filters Killing Diamond Sales? Moissanite Wins in 4K Close-Ups
"It Outshone My Diamond in My TikTok Reel", When UK marketing strategist Alice Benham posted a TikTok video titled "People are shocked when I tell them my 'diamond' engagement ring is fake", she didn't expect it to spark a nationwide conversation. But with over 550,000 views and thousands of comments, her 15-second clip did exactly that. "I've seen this in diamond form, and I cannot tell the difference," she says in the video. "I just feel so safe because if anything happened… I could replace it fairly easily. I'm not wasting £10K on a rock," "My fiancé said if I want a new one every year, that's doable because of the price." Source: The Sun Her stone of choice? Moissanite—an artificially created stone that's fast becoming a digital-age darling, particularly in the UK and among individuals who want sparkle without splurge. Alice's video isn't a one-off. Social media platforms, especially TikTok and Instagram, are now flooded with side-by-side comparisons of Moissanite and diamonds under ring lights, reels, and filters. The verdict? Moissanite wins in front of the lens. "Moissanite just popped more in the 4K shot," noted one TikTok creator in a side-by-side comparison that gained over 300,000 views. (TikTok: @tiamogemco) On Reddit's r/UKweddings, brides are echoing the same theme: "Moissanite and lab‑grown diamonds… if your partner wants a diamond, I wouldn't get her a Moissanite as it sparkles differently." But others argue that the difference is minimal, especially on camera: "Most people wouldn't even notice the difference… Moissanite shines more rainbow, diamond sparkles brighter." (TikTok: @lo_wens) Luxury used to mean carats, clarity, and generational value. But younger UK consumers—especially Gen Z and millennials—are shifting the focus. It's less about provenance and more about presence. "Luxury now lives on screen," noted one consumer trend expert on LinkedIn. "If it doesn't perform visually, it loses emotional appeal." Source: LinkedIn Discussion - Emily Ross This is where Moissanite thrives. With a refractive index of 2.65–2.69 (vs. diamond's 2.42), it reflects more fire—rainbow flashes that pop in video, even under soft lighting. For the camera-first generation, that sparkle equals status. What stands out about Alice's post isn't just the gemstone. It's the freedom behind her words. Instead of equating love with expense, she reframes value as freedom of choice. Her fiancé's quote—"Get a new one every year if you want to"—doesn't downplay romance; it elevates it with honesty, realism, and shared goals. As she put it: "I've had both. And if anything, I love this more." The response to Alice's TikTok mirrors rising UK search interest in "Moissanite rings," according to Google Trends. Reddit mentions stores like Birmingham's Aardvark Jewellery and Manchester's Lilly Arkwright, both of which offer in-store comparisons for Moissanite and diamonds. The message is clear: UK buyers want visual performance and transparency, not upselling. Alice Benham didn't just post a ring reveal—she revealed a shift in what British couples care about in 2025. Beauty, yes. But also control. Practicality. And sparkle that resonates in Reels, not just velvet boxes. As one commenter put it best: "It's not fake. It's just smart." And for a generation raised online, smart sparkles the brightest.
🗓July 17, 2025
Moissanite's Carbon Footprint vs Diamonds: The 2025 Report Every Ethical Shopper Should See
With sustainability shaping the values of modern consumers, Moissanite has emerged as a frontrunner in the 2025 ethical jewellery landscape. UK-based discussions on LinkedIn and Reddit are pointing to one clear trend: Moissanite not only outperforms mined diamonds in terms of environmental impact, but also surpasses many lab-grown alternatives. At the heart of this movement is Franc Laurent, bringing ethical sparkle to the UK jewellery scene with full transparency and low-carbon credibility. Industry professionals on LinkedIn are increasingly acknowledging the advantages of Moissanite. One consultant commented that Moissanite has a "much lower carbon footprint compared to mined diamonds," attributing this to its traceable, artificial origins, which offer consumers confidence in their purchase (linkedin.com). Another post by a sustainability advisor based in the UK confirmed that Moissanite avoids all mining-related environmental destruction because it is created in a controlled setting. These discussions, such as this one, reinforce the sentiment that Moissanite's carbon profile is inherently more responsible and cleaner than both natural and synthetic diamond production. This sentiment is echoed on UK Reddit threads, where real buyers are vocal about their shift toward Moissanite. In the r/EngagementRings subreddit, a UK user said, "I also quite like that it's more ethical and better for the environment… I'd much rather get a bigger Moissanite than a smaller diamond" (reddit.com). Another post described Moissanite as "a no-brainer ethically," citing the lack of mining and full transparency as the reasons behind their choice of a 2-carat Moissanite (reddit.com). The feedback isn't just about ethics—it's about the joy of getting something beautiful, long-lasting, and guilt-free. While mined diamonds involve resource-intensive open-pit excavation, Moissanite is grown using silicon carbide in carefully monitored environments. Unlike lab-grown diamonds, which often rely on energy-heavy processes in countries still powered by fossil fuels, Moissanite is increasingly manufactured in regions aligned with renewable energy goals, especially across the UK and EU. Redditors have discussed how even synthetic diamonds may depend on offsets, with one post noting that many lab-grown producers still "rely on non-renewable power" despite the marketing suggesting otherwise (reddit.com). In contrast, Moissanite's origin and process offer a much clearer footprint, without reliance on carbon credits or offset schemes. Franc Laurent plays a leadership role in this ethical evolution. Every gemstone is lab-sourced and fully documented, ensuring traceable provenance with no conflict or environmental ambiguity. Their Moissanite stones are sourced sustainably, increasingly powered by clean UK and EU energy grids, and the brand actively educates customers about the reality behind carbon claims, focusing on facts rather than fluff. While others may use vague "green" labels, Franc Laurent prioritises transparency backed by data and customer trust. Across both professional networks and social platforms, Moissanite is winning hearts not just because it sparkles, but because it represents something meaningful. Its hardness (rated 9.5 on the Mohs scale), fire, and clarity are well-documented in consumer discussions, and buyers appreciate that they're not compromising beauty for ethics. UK shoppers, in particular, are showing a preference for responsibly sourced, traceable gems with full transparency over their origin and impact. As these public conversations continue to gain momentum, Moissanite is becoming a default choice among informed buyers. For anyone in the UK seeking an engagement ring or statement jewellery that aligns with modern values, the data is clear. Moissanite delivers on sustainability, ethics, and aesthetics. With Franc Laurent leading that narrative—combining low carbon, artisan design, and traceable ethics—Moissanite isn't just a diamond alternative. It's the future of conscious luxury.
🗓July 17, 2025
From Bridgerton to Blake Lively: How Moissanite Became the Period-Drama Engagement Gem
When Netflix’s Bridgerton returned with its lavish third season, the show’s ripple effect went far beyond corsets and classical covers. It stirred a renewed obsession with historical romance—and unexpectedly, it brought Moissanite engagement rings into the limelight. A quick look at Google Trends shows a sharp spike in searches for “Regency dress” and “Moissanite engagement ring” across the UK in the weeks following the series premiere. While niche terms like “Moissanite filigree ring” and “Victorian-style Moissanite” generate low volume, trend curves suggest increased interest, particularly among younger buyers who are enchanted by ornate vintage aesthetics. But the story isn’t just in the numbers. On Reddit, users are sharing real-life purchases that mirror the fictional extravagance of Lady Whistledown’s world. One r/MoissaniteUK post reads: “I recreated Blake Lively’s oval-cut ring using a 3-carat Moissanite in rose gold. It’s dazzling and costs less than £500!” The comment section, with hundreds of replies, is filled with similar stories—people swapping diamonds for Moissanite while keeping the grandeur. This connection to celebrity isn’t coincidental. While Blake Lively’s ring features a blush-toned diamond, fans are replicating the look using Moissanite stones in elongated cuts. The appeal? High sparkle, ethical sourcing, and affordability—all while channelling Hollywood glamour. Quora threads echo the shift in mindset. One upvoted answer to “Why choose Moissanite over diamonds?” states: “Moissanite lets you have something ethical, eye-catching, and vintage-inspired without the price tag or environmental concerns.” These discussions reflect a broader generational trend: consumers are no longer just price-conscious—they’re purpose-conscious. Even professionals have weighed in. On LinkedIn, jewellery consultants and gemologists are directly linking Bridgerton’s aesthetics to the rising demand for Moissanite. A post from jewellery strategist Gaurav Jain reads: “Regencycore has reignited interest in silver-toned engagement stones. Moissanite’s brilliance plays perfectly with this vintage revival.” Jewellers themselves are adapting, showcasing a series of Bridgerton-inspired Moissanite rings alongside a caption celebrating the show’s romantic influence. This public pivot highlights a market that’s listening closely to pop culture—and responding in real time. The media don’t just drive the movement. Values reinforce it. Reddit and Quora users often cite Moissanite’s artificial origins and conflict-free status as key factors in their decision-making. One Reddit user wrote: “My fiancé loved the fact that it’s lab-created. It’s guilt-free sparkle with old-world charm.” While some critics once called Moissanite a “placeholder” or “fake diamond,” today’s buyers proudly showcase it as their first choice. With vintage-style settings, radiant cuts, and ornate bands, the ring becomes less about tradition and more about storytelling. As the cultural momentum behind period dramas continues and ethical buying gains ground, Moissanite isn’t just a trend. It’s becoming the symbol of a new kind of romance—one that balances timeless beauty with modern values. From Blake’s iconic ring to Bridgerton’s ballroom fantasies, Moissanite has found its moment. And for thousands of couples across the UK, that sparkle is more than enough to say yes.
🗓July 16, 2025
Moissanite Now Outselling Diamonds in UK Proposal Rings – New Data Reveals
In an unprecedented market shift, UK jewelers report that moissanite engagement rings have overtaken diamonds in sales—driven largely by cost-conscious Gen Z and millennial buyers. This first-of-its-kind trend signals a major disruption in a market long dominated by diamond tradition. Search Trends Show a Clear Shift Google Trends data reveals that searches for “moissanite engagement ring UK” have surged, with a 340% increase over the past 12 months—outpacing “diamond engagement ring” by a wide margin. The rise is especially pronounced in urban centres like London, Manchester, and Birmingham, where affordability and ethical sourcing are top priorities for younger couples. Real Voices from Online Forums Online forums reflect this shift in sentiment: On Reddit’s r/EngagementRings, users praise moissanite’s durability and sparkle: “Well-cut moissanite will shine, sparkle, and last a lifetime or longer… looks reminiscent of, though not identical to, a diamond.” On WeddingWire, a UK user adds:“Moissanite is hardy but does not perform or look like diamonds to anyone who is familiar with them.” These conversations reveal a growing acceptance that moissanite is not just a cheaper alternative—it’s a desirable stone in its own right. Ethics Over Tradition Produced in labs, moissanite avoids the environmental and human rights concerns often associated with diamond mining. According to consumer ethics organisations, many younger buyers now prioritise transparency, sustainability, and responsible sourcing when making high-value purchases—especially for emotionally significant items like engagement rings. Mindset of the Modern Buyer On the MoneySavingExpert forums, buyers frequently highlight the practical value of moissanite: “We opted for a moissanite ring and saved thousands compared to a conventional diamond.” Meanwhile, TikTok trends show increasing admiration for moissanite, with many viral videos featuring the stone as a “diamond dupe” that lets couples reallocate money toward housing deposits, travel, or savings—priorities frequently echoed by Gen Z. Industry & Retail Impact The moissanite surge is reaching brick-and-mortar stores. A LinkedIn industry report revealed that more than 2,000 UK jewellery retailers have now adopted moissanite testing equipment, reflecting real-world shifts in inventory planning. Retailers are also adapting their messaging. With Gen Z and millennials driving today’s luxury market, brands are increasingly promoting “ethical sparkle,” “handmade beauty,” and “smart luxury”—framing moissanite as a forward-thinking choice. Forecasts for 2025 point toward customizable ring designs, including bezel settings, mixed-metal bands, and three-stone arrangements. These emerging styles complement moissanite’s brilliance, affordability, and lab-based origin, making it an ideal fit for modern preferences. Moissanite’s combination of affordability, durability, ethical appeal, and visual brilliance has propelled it ahead of diamonds in the UK proposal ring space. As younger generations continue to favour smart, conscious purchases over tradition, this shift is likely to redefine jewellery trends for years to come. The industry is watching closely—and clearly, it’s beginning to follow.
🗓July 16, 2025
