Is Moissanite VAT-Free After Brexit? What UK Shoppers Need to Know
Since the UK's departure from the European Union, the landscape for importing goods, including Moissanite jewellery, has undergone significant changes. As of 2025, UK consumers purchasing Moissanite from abroad should be aware of the current VAT and customs regulations to avoid unexpected costs.
Under the post-Brexit VAT rules, all goods imported into the UK, including Moissanite jewellery, are subject to VAT. The standard VAT rate is 20%, and it applies to the total value of the goods, including shipping and insurance costs. For example, if you purchase a Moissanite ring valued at £500 from a retailer in the United States, VAT would be calculated on the total amount, including shipping and insurance.
According to the UK government's VAT on goods imported into the UK, if the value of the goods exceeds £135, VAT is charged, along with applicable customs duties. Additionally, customs duties may apply to Moissanite jewellery, depending on its country of origin. The standard import duty for jewellery is typically 2.5% of the total value. This means that for a Moissanite ring valued at £500, customs duties would amount to £12.50. The VAT would then be calculated on the total value, including the customs duty.
For goods valued at £135 or less, while VAT is still applicable, customs duties may not be charged. This means that for smaller purchases, shoppers may be able to avoid the additional customs fees but will still need to pay the standard 20% VAT.
As outlined in the UK government's customs guide, purchases below £135 will still attract VAT, but depending on the item's classification and country of origin, you may not be subject to additional customs duties.
To avoid the complexities of VAT and customs duties, many UK consumers opt to buy Moissanite jewellery from domestic retailers. By purchasing from UK-based jewellers, shoppers can avoid international shipping delays and the risk of unexpected charges. These retailers will include VAT in the price of the jewellery, ensuring there are no surprises during checkout. Furthermore, UK jewellers typically handle all necessary customs paperwork, providing a more streamlined shopping experience.
In addition to convenience, purchasing from local retailers offers peace of mind, as the customer service is often more accessible and the return process is easier if there’s an issue with the product.
For UK shoppers, it's important to understand that Moissanite jewellery is not VAT-free after Brexit. Whether buying from an EU or non-EU country, shoppers should factor in the 20% VAT and any applicable customs fees when making a purchase. To avoid complications, it's recommended to buy from UK-based retailers who have already accounted for VAT in their pricing. That way, you can enjoy the beauty and sustainability of Moissanite jewellery without the stress of navigating the new post-Brexit import rules.
For more detailed information on VAT and import duties, UK shoppers can refer to the official government guidelines on importing goods here.
